POS

SXSW 2026 (March 12–18, Austin) reinforced an essential point for brands: in a world of content overload, the winner is the one who organizes experience, narrative, and community. In this post, we present Energy Cards (PicFlow) as a new phygital media: units that combine media + context + collection and can gain physical presence via NFC (tap). We apply this to B2B scenarios such as events, activations, POS, and loyalty.

At the POS, attention is a battle for seconds. Energy Cards transform gondolas, counters, islands, and packaging into a direct channel (physical → digital) to explain, prove, engage, and convert. With NFC (tap) and collections per campaign, retailers and consumer goods companies can activate content, promotions, recipes, tutorials, warranties, social proof, and exclusive experiences — without relying on a “lost” QR code or an algorithm.