Lollapalooza Brasil 2026 takes place on March 20, 21, and 22 at the Autódromo de Interlagos, and already has premium sectors, exclusive areas, and dozens of brand activations. The opportunity for sponsors is to go beyond the “stand”: create a figital experience that the fan takes home. In this post, we show how Energy Cards and NFC become a post-event relationship channel, with collections per day/stage, drops, missions, and exclusive items.
