Category

Strategy

5 posts

PicFlow and sustainability: more intelligence in choosing what truly becomes a physical product
Sustainability
Strategy
Retail
PicFlow and sustainability: more intelligence in choosing what truly becomes a physical product

Understand how PicFlow helps brands, printing houses, frame shops, artists, and physical spaces make smarter decisions about what to print and produce, reducing waste and connecting sustainability to a stronger visual narrative.

January 29, 2026
6 min read
40 views
Visual storytelling for business: what we learned creating PicFlow
Storytelling
Branding
Strategy
Visual storytelling for business: what we learned creating PicFlow

We share the key learnings we gained from creating PicFlow on how well-constructed visual stories – through Energy Cards and collections – generate real value for businesses, artists, athletes, and creators, going far beyond "pretty posts."

January 26, 2026
6 min read
44 views
From campaign marketing to moment marketing: the key shift with PicFlow
Marketing
Strategy
Phygital
From campaign marketing to moment marketing: the key shift with PicFlow

Discover the mindset shift that PicFlow proposes: moving away from marketing centered on one-off campaigns and starting to work with "moments" – transforming what happens in real life into Energy Cards, collections, and products that generate continuous value for brands, artists, athletes, and creators.

January 24, 2026
5 min read
54 views
How the marketing team can pilot PicFlow in 30 days (without major operational changes)
Marketing
Strategy
Tests and Pilots
How the marketing team can pilot PicFlow in 30 days (without major operational changes)

A practical step-by-step guide for marketing teams to test PicFlow in 30 days – focusing on a simple, measurable pilot without major operational changes, validating impact on engagement, conversion, and average order value before scaling.

January 21, 2026
6 min read
51 views
Who should already be using Energy Cards today: 4 profiles that get immediate value from phygital
Phygital
User Profiles
Energy Cards
Who should already be using Energy Cards today: 4 profiles that get immediate value from phygital

Meet four profiles – athletes, artists, creators, and brands with active communities – who can extract immediate value from Picflow's Energy Cards, with practical examples of daily use.

December 31, 2025
3 min read
79 views