Most brands still think of marketing in two separate boxes:
online: posts, ads, influencers
offline: events, points of sale, street activations
The problem is that the audience doesn't make this separation. For them, everything is an experience. What happens at an event needs to stay alive on social media – and what starts digitally needs to take shape in the physical world.
It is precisely in this space that phygital and Picflow's Energy Cards become strategic tools.
From event to digital asset: what are Energy Cards for brands?
Imagine your company organizes:
a product launch event
a sponsored street race
a show or festival
a special in-store activation
During these activations, the following emerge:
photos with clients and guests
videos of activations, testimonials, and demonstrations
audios, stage speeches, quick interviews
texts and insights captured live
With Picflow, all this material can be sent to the app. The multi-LLM AI infrastructure interprets the context and generates Energy Cards – digital artworks that:
represent the spirit of the campaign
carry the brand's visual identity
connect the physical moment to a continuous digital narrative
How this changes the game for marketing
Content at scale from a single event
An event lasting a few hours can fuel weeks of content, with collections of Energy Cards organized by:themes (behind-the-scenes, testimonials, highlights)
audiences (VIP clients, community, employees)
Community Engagement
Participants can receive personalized Energy Cards linked to their presence at the activation.
Communities gain shared visual symbols – a kind of “official digital memory” of the experience.
Consistent Branding without Overburdening Design
Picflow allows defining style and visual identity references, ensuring that Energy Cards:are consistent with branding
maintain aesthetic quality without relying on lengthy manual creation processes
Data and Continuous Learning
Over time, the platform learns which combinations of media and style generate more engagement, allowing brands to:refine their visual line
optimize the type of content captured in new events
Phygital as a strategy, not a buzzword
Adopting a phygital strategy with Picflow means designing campaigns from the outset with two layers in mind:
The physical experience itself: event, action, activation.
The digital assets that will be born from this experience: collections of Energy Cards that will tell this story afterward.
Instead of “remember that event?”, the brand now says:
“this was the official collection of Energy Cards from our launch – each card linked to a real moment we experienced with the community.”
Picflow's role in this transition
Picflow offers the necessary infrastructure for brands and marketing teams to:
centralize field media uploads
use multi-LLM AI for interpretation and visual creation
organize collections by campaign, date, project, or community
distribute cards across owned channels, social media, and loyalty programs
It's not just about generating beautiful images, but about building a living archive of shared experiences between brand and community.