How to use Energy Cards in paid ads to increase CTR and conversion

Creatives are often the most underestimated performance factor in paid media.

• you adjust targeting

• you test bids

• you tweak budgets

• but, if the creative is weak or generic, the ad doesn't perform

PicFlow, with its Energy Cards, offers a new type of raw material for ads:

images born from real moments,
with aesthetic and narrative power,
ready to become a highlight in performance campaigns.

Let's see how to use this, in practice, to increase CTR and conversion.

Why Energy Cards work well in ads

Energy Cards have some important characteristics for paid media:

1. Origin in real moments

   • they are not lifeless stock images

   • they carry emotion, context, authenticity.

2. Strong aesthetics

   • they are “more art” than raw photos

   • they stand out in the feed and in ad showcases.

3. Coherence with the offer

   • they are often the product itself (in the case of frames, posters)

   • or directly linked to the experience you sell (events, gyms, tours, etc.).

This combination:

• attracts more attention

• improves identification

• and facilitates the connection between ad → page → final product.

1) Using Energy Cards as the main creative for frame/print campaigns

If you sell:

• frames

• posters

• photo products

• personalized decor

you can use Energy Cards as:

• main ad image

• real preview of what the customer can have on their wall.

How to do it in practice

1. Generate Energy Cards with PicFlow from:

   • customer photos (with authorization)

   • internal campaign photos

   • typical use scenes (family, travel, sports, events).

2. Create ads with these Energy Cards highlighting:

   • “This is how your photos will look with PicFlow.”

   • “Transform moments like these into exclusive frames.”

3. Direct to landing pages that:

   • explain the experience (upload photos → Energy Cards → frames)

   • show more real before/after examples.

Why this increases CTR and conversion

• CTR: images attract more attention in the feed.

• Conversion: there is strong alignment between what is advertised and what will be delivered (the final product has the same visual footprint as the creative).

2) Using Energy Cards as “living proof” in phygital experience ads

For:

• gyms and sports venues

• restaurants, bars, and concert halls

• coworking spaces and offices

• events and experiences

Energy Cards can be used as:

• “authorial posters” of the moments that happen in these places.

Example

• gym:

  • ad with Energy Cards of students in action, with message:

    • “This is the energy you'll experience here. Your journey also deserves to become art with PicFlow.”

• bar/concert hall:

  • ad with cards from previous nights:

    • “This is the vibe of our nights. Come be part of the next chapters.”

• coworking:

  • ad with community cards:

    • “These stories happen here every day. Bring your company to this environment.”

Effect

• Higher CTR due to different aesthetics (looks like a real scene poster, not just a posed photo).

• Higher conversion because those who click already have a stronger sensory notion of what to expect.

3) Using Energy Cards in remarketing creatives

Remarketing is talking to those who:

• have already visited your website

• have already started a flow (uploaded a photo, browsed products)

• have already participated in an event or experience

With PicFlow, you can go beyond the basics.

Ideas

1. Remarketing showing Energy Cards generated from what the customer has already done

   • if the person has already uploaded photos and generated cards, use this in the ad (respecting privacy).

   • message:

     • “Your Energy Cards are ready to become frames. Finalize your order.”

2. Remarketing with thematic collections

   • show sets of Energy Cards related to user intent:

     • family

     • sports

     • travel

     • events

   • message:

     • “Your collection is just waiting for your final click.”

Result

• extreme relevance: the ad looks custom-made.

• conversion tends to increase, as you are not speaking in abstract, but about something the customer has already seen with PicFlow.

4) Ads focused on “try PicFlow” (top and middle of the funnel)

Not every ad needs to sell directly.
You can use Energy Cards to:

• generate curiosity

• invite people to test the PicFlow experience

Creative examples

• carousel with different Energy Cards and captions like:

  • “All this was born from ordinary photos with PicFlow.”

  • “See how your next trip can become art.”

  • “Imagine your family, your team, your show like this on the wall.”

Call to action:

• “Create your Energy Cards now”

• leading to a simple generation flow.

This:

• increases the pool of people who know and use the platform

• feeds future remarketing flows and physical product offers.

Best practices when using Energy Cards in ads

1. Show the card + the context

Whenever possible, combine:

• the isolated Energy Card

• with a scene of it already in a frame, poster, real environment

This helps the user's brain to:

• connect “digital art” → “physical product/concrete experience”.

2. Explore collections in carousel formats

Instead of showing just one card:

• use carousels with 3–5 Energy Cards linked by a theme.

• highlight in the text that it forms a collection / gallery.

This prepares the user to:

• better accept combo and kit offers.

3. Maintain visual consistency with brand identity

Even with all creative freedom:

• align Energy Card styles with your branding

• define main palettes and aesthetics with the PicFlow team

This way, your brand remains recognizable, even when experimenting with new visuals.

4. Test Energy Card creatives vs. traditional creatives

In A/B test campaigns:

• test:

  • ad versions with raw photos

  • vs. versions with Energy Cards

Measure:

• CTR

• CPC

• conversion rate

• average order value (in case of sales)

This comparison helps quantify PicFlow's impact on performance.

Where this fits in the media funnel

• Top (Awareness / Interest)

  • ads that present the PicFlow experience using highly inspiring Energy Cards.

• Middle (Consideration)

  • ads that show practical examples of use (frames, collections, physical space experiences).

• Bottom (Conversion)

  • remarketing with the user's own Energy Cards

  • direct offers of frames/collections based on the cards.

In summary

Using Energy Cards in paid ads with PicFlow allows you to:

• replace generic creatives with images loaded with story

• increase CTR with a stronger and differentiated visual

• better align ad, experience, and final product

• create much more relevant remarketing flows

More than just “making the ad pretty”,
you start working with creatives that are born from your audience's real life –
and that's a competitive advantage difficult to copy.