Many people come to PicFlow like this:
someone sends an Energy Card link
a friend says “I used this at Carnival, look how cool”
a mention appears on social media or at an event
The initial reaction is usually:
“Wow, that's beautiful… but how would I use this for myself?”
To answer this question, let's follow a fictional (but very realistic) story:
Ana's journey — an ordinary user, who is not a professional creator or PicFlower —
from the moment she discovers PicFlow
to the creation of her first collection of Energy Cards.
As you read, try to imagine yourself in her place
and see which part of the journey resembles your reality today.
1. The first contact: receiving an Energy Card from someone
The story begins when Ana:
participates in a Carnival bloco with friends
a few days later, receives a strange link in a WhatsApp group:
something like
picflow.com.br/…
She clicks.
What appears is not just “another photo”:
it's an Energy Card with:
an image of her and her friends at a peak moment of the bloco
a title “Bloco X – Carnival Sunday 2026”
a short description telling:
where it was
who was there
an inside joke of the group
She thinks:
“Wow, this looks like a poster of our day, not just a photo. How did they do this?”
At the bottom, she sees that this was created on PicFlow.
This is the turning point: from curiosity to the desire to test.
2. Discovering the platform: entering the site and creating an account
Driven by curiosity, Ana:
enters picflow.com.br
realizes that:
the platform talks about Energy Cards
shows examples of collections
explains that it's not just for professional creators, but also for anyone who wants to organize moments
She thinks about everything she experienced that Carnival:
blocos
meetings with friends
family moments
scenes that didn't go to social media, but were memorable
Then decides:
“I'm going to create an account and test it with some of my moments.”
She registers (simple, quick process)
and lands on the PicFlow initial panel.
3. Choosing a moment to become the first Energy Card
Instead of trying to organize everything at once,
Ana chooses a specific moment:
the photo of a more intimate gathering she had on Carnival Tuesday,
a lunch at a friend's house, with few people,
no elaborate costume, but a very special atmosphere.
She opens the phone's gallery and thinks:
“If I were to make a card of something I really want to remember, it would be this day.”
This choice is important:
the first Energy Card doesn't have to be the “best” moment of your life,
but it needs to mean something real to you.
4. Creating the first Energy Card on PicFlow
Inside PicFlow, Ana:
Clicks on create new Energy Card
Sends the chosen photo of Tuesday's lunch
Sees some visual style options and tests:
a more colorful style (matches the Carnival vibe, but isn't exaggerated)
a more minimalist one (which she finds beautiful, but ends up preferring the other for the occasion)
Then defines a style that:
values the people in the image
maintains the light and affectionate atmosphere
Now it's time for the text.
She types:
Title: “Tuesday Lunch – Carnival in rest mode”
Description (few lines):
“After two days of bloco, we gathered at Mari's house, cooked together, laughed about the hardships and decided that this would be the day to take care of our bodies and minds. It was one of my favorite moments of Carnival 2026.”
She realizes that:
she's not “just uploading the photo”,
she's telling a short story about that moment.
Upon saving, she looks at the card and feels:
“This looks like a chapter from a book about my Carnival.”
5. Creating the first collection: giving a “container” to the moments
After creating the first Energy Card,
Ana realizes that:
it makes sense to group this and other moments in one place.
She creates a collection called:
“Carnival 2026 – From bloco to rest”
Within this collection, she decides that she will:
put both moments of revelry
as well as calmer moments
everything that, together, forms her personal story in that Carnival.
She moves the Tuesday lunch card to this collection.
Now she has:
not just a loose card,
but a collection with a first chapter.
6. Filling the collection little by little (without pressure)
In the following days, when she has free time, Ana returns to PicFlow and:
Chooses a photo of a bloco with friends
creates an Energy Card with:
title “Bloco X – Sunday of sun and confetti”
description about who was there, which song stood out, what was the best moment
Chooses a family photo, watching the parade on TV
creates another card:
title “Carnival at home – Commenting on the parades”
short text about what it was like to see everything with her parents, her father's jokes, her mother's comments
Chooses a moment of returning home after a long day
creates a more introspective card:
title “Silence on the way back”
description about how she felt at the end of that day, a mixture of tiredness and satisfaction
Each new card enters the “Carnival 2026 – From bloco to rest” collection.
Little by little, the collection gains body.
She realizes that she doesn't need to:
do everything in one day
nor turn every photo into an Energy Card
Just:
choose meaningful moments
give them shape, name and context.
7. Sharing the collection (in a way different from WhatsApp)
After creating some Energy Cards,
Ana wants to show this to the friends who lived part of those moments with her.
Instead of:
sending dozens of photos in the group,
creating a random album on her cell phone,
she:
gets the collection link on PicFlow
sends it to the group with a message like:
“Guys, I put together this collection here with some moments from Carnival. There's bloco, there's lunch, there's even the way back home. Take a look later 😊”
The friends:
open the link
browse the Energy Cards
find themselves in the images and descriptions
Some say:
“Wow, that description of Tuesday's lunch was perfect”
“I had already forgotten about that moment on the way back home, I'm glad you recorded it”
Without realizing it,
Ana not only organized her memories,
but also created a different experience for the group to revisit Carnival.
8. Perceiving possibilities beyond Carnival
After this first collection,
she begins to see other areas of life where PicFlow can be useful:
a trip she's planning for the middle of the year
regular meetings with a group of friends
the apartment redecoration process
small personal achievements (a course, a hobby, a health goal)
She starts writing down ideas:
“Trip – Chile 2026”
“Thursday Dinners”
“Therapy and self-care process” (on a more private level)
“One moment per month – 2026”
Her journey on PicFlow:
started with a link she received
went through a first Carnival card
became an entire collection
and now it starts to spread to other areas of life.
9. What Ana's journey shows to those who are arriving now
If you are discovering PicFlow today,
Ana's story summarizes some important lessons:
You don't have to be a professional at anything to use the platform.
Just have moments you want to take better care of.
The first Energy Card can be something simple, but true.
A photo of a lunch, a meeting, a day that meant something to you.
Collections are more important than volume.
It's not about having 300 cards,
it's about having 5, 10, 20 that really tell pieces of your story.
You can fill the collections little by little.
There is no urgency or deadline,
it's a continuous process of organizing memories.
Sharing collections creates different experiences than just “sending a photo”.
People receive context, narrative, intention.
In summary
The journey of a new user on PicFlow is rarely:
“I read everything, I understood everything, I already know exactly how to use it”
Usually, it looks like Ana's:
Receives an Energy Card from someone
Gets curious and enters the site
Creates the account
Chooses a moment that means something
Transforms that moment into the first Energy Card
Creates a collection to give a home to this and other cards
Fills it in, little by little, with new moments
Shares with those who lived that together
Realizes that she can take this logic to other areas of life
If you are at this point of “curiosity” today,
a good next step is:
open PicFlow
choose a recent moment that you don't want to forget
create your first Energy Card
and, who knows, start your first collection.
The rest of the journey
you will build as new moments ask for a place to live.