For a small or medium-sized business, one of the most important questions is:
“Why should anyone trust us?”
Beautiful websites, well-written texts, and produced photos help.
But, in practice, what is most convincing is:
seeing real customers
in real situations
with real results
That's what we're talking about when we talk about social proof.
PicFlow allows you to transform this social proof into something stronger than:
a lost print
an isolated comment
a loose post in the feed
You can create specific Energy Cards for this
and organize everything into collections that function as:
a “living library” of customer stories
ready to be used in:
customer service
marketing campaigns
commercial presentations
physical materials (via QR code)
In this article, we'll look at 7 Energy Card formats that you can start creating today.
1. Customer Testimonials (with context)
The most classic format of social proof gains new strength when it becomes an Energy Card.
Instead of just:
a little text on the site
or a print thrown into a presentation,
you can create a card with:
Customer photo (or something that represents them)
with consent, of course
it could be the person using the product/service
or a symbolic image (when it doesn't make sense to show the face)
Main testimonial quote
the strongest excerpt, highlighted
Context summarized in the description
who the person is (type of customer, profession, city)
what the problem was before
in what context they used your product/service
CTA
“I want to have this result too”
“I want to talk to the team”
“I want to try it”
By organizing several of these cards into a “Testimonials – 2026” collection, you:
create a trust asset that can be shown to any new prospect
have content that is easy to reuse in campaigns and social media
2. Before and After (when it makes sense)
For areas such as:
aesthetics
beauty
renovations
architecture
training and health
consulting with visible deliverables (organization, design, etc.),
the before/after format is extremely powerful.
In PicFlow, you can:
create Energy Cards that show side by side (or in sequence) the before and after
complement with:
description of what was done
approximate time of the process
customer context
Card example:
Image: montage with “before” and “after”
Title: “3 months of follow-up – Ana's result”
Description:
what was the objective
what was done (training, diet, procedure, project)
some ethical care (no impossible promises, no exaggerations)
CTA: “I want to understand how this would work for me”
Collections like:
“Results – Aesthetics 2026”
“Environment Transformations – Renovations 2026”
become showcases of trust.
3. Behind the Scenes (making of and team in action)
Many people decide to hire a service or buy from a place because:
they like the team
they feel confident in the process
they notice attention to detail
You can create Energy Cards that show:
team working
preparation of dishes in the kitchen
assembly of an event
production of a piece, a work, a project
These cards help to:
humanize the brand
show transparency
bring those on the other side of the screen closer
Card example:
Image: team setting up a stage, preparing a dish, serving a customer
Title: “Behind the scenes of [product/service]”
Description:
what is happening there
what care is involved
perhaps a production curiosity
CTA: “I want to see the final result”, “I want to live this experience”
You can group them into collections like:
“Behind the Scenes – 2026”
“Behind the Counter”
“Kitchen / Studio / Workshop in Action”
4. Quick Cases (mini case studies)
Not every case needs to be a long PDF.
You can create Energy Cards that tell, in a few elements:
Who the customer was
What the challenge was
What you did
What the result was
Card format:
Image: customer using the product, environment after a project, moment of delivery, etc.
Title: “How we helped [type of customer] in [situation]”
Description in 3 short blocks:
Challenge
Solution
Result
CTA: “I want a quote”, “I want to understand if it works for my case”
Possible collections:
“Customer Cases – Small Businesses”
“Success Stories – Corporate Projects”
“Transformation Stories – Students/Patients/Customers”
These cards work very well in:
quick presentations
sales conversations
campaigns focused on specific segmentations.
5. “X customers served” (proof of volume + real moments)
Sometimes, social proof is not just qualitative, it is also quantitative:
number of customers served
number of events held
number of projects completed in a period
Instead of just saying “We have already served more than 500 customers”,
you can:
show this in Energy Cards that combine number + real moments.
Card example:
Image: mosaic of small real photos (with authorization), queue at the door, crowded event, large class, etc.
Title: “More than 200 customers served in 2026 (so far)”
Description:
types of customers (profile)
cities or regions served
brief sentence about what this says about your performance
CTA: “I want to be one of the next”, “I want to talk to the team”
These cards can be in collections like:
“Our Numbers – 2026”
“Impact on Customers”
and are great for:
presentation pages
commercial proposals
institutional materials.
6. Recognitions, Partnerships and Media
If your company:
participated in events
closed relevant partnerships
appeared in articles, influencer posts or media outlets,
all of this also counts as social proof.
In PicFlow, you can create Energy Cards of the type:
stylized print of an article or partner post
photo of participation in an event with brand and context
record of award or public recognition
Suggested format:
Image: visual cutout of the event/article/partnership
Title: “Our participation in [event X]” or “Highlight in [media Y]”
Description:
what is this recognition/partnership
why is it relevant to customers
CTA: “See more details”, “Learn about our work on this project”
Collections:
“Partnerships and Media”
“Recognitions”
work very well to:
strengthen credibility
open doors with new B2B clients
show brand evolution over time.
7. Quick Feedbacks (prints and micro stories)
Not all feedback will come in the form of a large testimonial.
Often, you receive:
an emotional audio
a short message on WhatsApp
a comment on social media
a photo that the customer sends you
You can turn this into simple Energy Cards, for example:
background with the brand's visual
textual excerpt of the feedback (summarized and revised, preserving privacy)
indication that it came from a specific channel (WhatsApp, DM, e-mail)
Card format:
Title: “Message we received yesterday 💬” (or, if you prefer, without emoji, keeping your tone of voice)
Main text: strongest excerpt of the feedback
Description: type of customer, related service/product
CTA: “I want to have this experience”, “I want to talk to the team”
By putting several of these together in a “Day-to-day Feedbacks – 2026” collection, you:
show that social proof is not something punctual,
but a constant flow of people expressing themselves.
How to use these social proof collections in practice
Creating social proof Energy Cards is just the first part.
The second is using these cards at strategic points:
Customer Service via WhatsApp / DM
instead of just responding with text, send a link to 1 or 2 relevant collections
example: “I'm going to send you some cards with results from customers we've served in a situation similar to yours.”
Sales pages / commercial presentations
embed links or QR codes to specific social proof collections
example: “See here some quick cases and testimonials.”
Physical point (store, office, studio)
place QRs of collections on signs, posters, waiting tables
example: “Point the camera and see results and testimonials from those who have been here.”
Media Campaigns
use social proof cards as creatives in ads
or as supporting content in organic posts
Thus, social proof ceases to be an archived file
and becomes an active part of your sales journey.
In summary
Social proof is not just:
“having testimonials”
or “showing that someone has already bought from you”
It's about:
telling real customer stories
showing results clearly
humanizing behind the scenes
and letting other people see, in images and words,
what happens when someone trusts your business.
With PicFlow, you can:
transform these elements into Energy Cards
organize everything into thematic collections
and always have on hand a collection of trust ready to be used in:
customer service
marketing
sales
presentations
If you want to start without getting overwhelmed:
Choose 2 or 3 customers with cool stories
Create for each of them 1 Testimonial Energy Card or mini-case
Group everything into a “Social Proof – 2026” collection on PicFlow
Start sending this collection in sales conversations and see how people react
Little by little, you will realize that:
the more well-cared for your social proof is in Energy Cards,
the easier the answer to the question becomes:
“Why should I trust you?”