Coworking spaces and offices are not just places with desks and chairs.
They are:
team meeting points
stage for important projects
setting for entire professional journeys
Even so, many corporate environments still seem generic:
neutral walls
artwork unrelated to the place's history
little visual connection with those who actually use the space
PicFlow offers an alternative:
using real stories of people, teams, and communities
to generate Energy Cards
and transform offices and coworking spaces into environments that breathe culture.
Why personalizing spaces with real stories makes a difference
In coworking spaces:
different companies and professionals share the same environment
the perception of “community” is a brand differentiator
In offices:
internal culture, pride of belonging, and motivation are strongly influenced by what people see and feel daily
Environments that tell stories:
generate more identification
help with talent retention
impress clients and partners during visits
make the brand more memorable
The practical question is:
how to do this at scale, without relying on expensive and slow decoration projects?
This is where PicFlow comes in.
How PicFlow works in coworking spaces and offices
1) Capturing stories and moments of the space
Throughout the year, the following happen:
important meetings
team achievements
internal events
training and immersions
celebrations (birthdays, results, launches)
memorable informal moments (coffee breaks, exchanges, interactions between companies in the coworking space)
The proposal is to record:
photos of these moments
short videos
audio or text testimonials
This becomes the raw material that will be sent to PicFlow.
2) Generating Energy Cards with the “face” of the culture
PicFlow:
interprets the context of the images (who, where, what, mood)
considers the brand's tone (more formal, more creative, more tech, more relaxed)
generates Energy Cards that translate these moments into digital art
One can define, for example:
a cleaner and more corporate visual style
or a more colorful, creative, urban aesthetic
The result is a set of cards with a consistent identity, but based on real moments.
Three practical applications in coworking spaces and offices
1) Community gallery (coworking spaces)
Coworking spaces can create:
a “community wall” with Energy Cards of:
resident companies
events, meetups, talks
client and member achievements
daily life scenes
Flow:
Record recurring moments of the space.
Upload to PicFlow and generate Energy Cards.
Select the most representative ones.
Transform into frames/panels and set up the gallery.
Benefits:
members recognize themselves in the space
visitors immediately see that there is an active community there
the coworking space differentiates itself from “anonymous” spaces
2) Culture gallery (company offices)
Corporate offices can use PicFlow to create:
culture corridors
with Energy Cards of key moments:
team achievements
important launches
internal events
social responsibility actions
company historical milestones
themed meeting rooms
each room with a collection representing a value, a team, a project
Example:
“Innovation” Room: cards of disruptive projects, hackathons, squads
“Clients” Room: cards of meetings, visits, significant deliveries
“People” Room: cards of HR actions, integration, diversity, and inclusion
This helps to:
materialize culture in the physical space
impress clients
daily reinforce the company's “why” for those who work there
3) Visual recognition of teams and individuals
Energy Cards can also be used in:
recognition programs (e.g., “Team of the Quarter”, “Highlight Project”, “Inspiring Onboarding”)
celebrations of achieved goals (sales target, project completion, complex delivery)
Flow:
Record the moment of achievement.
Generate Energy Cards related to this victory.
Transform into frames that go:
to the team's area
to a “Hall of Achievements”
to the home of the project leader, as a gesture of recognition
This:
materializes recognition
creates a celebration ritual
makes people feel proud when they see their stories on the walls
Difference between “generic decoration” and “living decoration”
With generic art:
the space might be beautiful, but not very memorable
people don't create a bond with what's on the walls
it's difficult to tell a specific narrative of the company or coworking space
With Energy Cards via PicFlow:
each frame carries a true story
the aesthetic is aligned with the brand, but nourished by authentic moments
it's possible to update collections over time:
2026 collection
major projects of the semester
internal events of the year
The environment ceases to be static and begins to evolve with the community itself.
Where this fits in the funnel (and people strategy)
For coworking spaces:
Awareness / Consideration
photos and videos of the galleries on social media and sales materials
show potential members that there is a living community there
Conversion
guided tours passing through the “community wall” with Energy Cards
narratives that help close new contracts
Retention
members feel part of the space
want to continue building this story
For corporate offices:
Employer Branding / Talent Attraction
use of galleries in talent attraction materials
tours with candidates showing the company's history on the walls
Retention / Internal Culture
daily reinforcement of values and achievements
symbolic capital for teams (“our project is on the wall”)
How to start in 2026 with coworking spaces and offices
Choose a small pilot
1 corridor, 1 common area, 1 floor.
Map existing moments and stories
significant projects, events, community scenes.
Upload this material to PicFlow
generate Energy Cards aligned with the brand's identity.
Select and print the first frames
set up the first gallery.
Communicate internally and externally
explain that the gallery was created with real stories
invite everyone to participate in the next collections
Create an update cycle
new collection every semester or year
incorporate new teams, new companies, new projects
In summary
Coworking spaces and offices can use PicFlow to:
transform the physical space into a living reflection of its culture and community
create galleries that tell real stories of people, teams, and companies
reinforce belonging, pride, and attractiveness for talent and clients
Instead of neutral walls and generic artwork,
2026 can be the year your space starts to say, out loud:
“Here there is history.
Here there are people.
Here there is movement.”
And PicFlow is the infrastructure that makes it easy to create, update, and scale.