So far, we've talked a lot about how PicFlow transforms the in-store experience.
But what about those who sell frames, posters, and prints online?
E-commerce stores for frames, digital printing platforms, and networks that already have an online channel face some classic challenges:
the customer can't quite imagine how the art will look on the wall
it's difficult to show the potential of a common photo as a finished product
selling combos (2, 3, 4 frames) is even more complex without a salesperson present
Integrating PicFlow into the e-commerce journey solves a good part of this by bringing the same power of Energy Cards + simulation to the digital environment.
Let's see how this integration can work, step by step.
1) Store entry: changing the invitation from “choose a frame” to “try with PicFlow”
Today, many e-commerce stores start like this:
grid of ready-made products
categories by size, style, environment
sometimes a “customized” tab
With PicFlow, the top of the online journey can be repositioned:
“Transform your photos into art with PicFlow and see how they look in exclusive frames.”
“Start by uploading your photos: we generate Energy Cards, you choose the frame.”
The customer is invited to:
click a “Create with PicFlow” button
or access a dedicated area within the website, integrated with the platform
This changes the navigation logic:
it's not just “choosing a ready-made product”,
it's “seeing what your story becomes in the form of a frame”.
2) Photo upload and Energy Card generation within the online flow
After clicking “Create with PicFlow”, the journey continues:
The customer logs in or provides basic information.
Uploads 1 or more photos directly from their computer or mobile phone.
PicFlow processes these images and generates Energy Cards:
with styles pre-configured by the e-commerce store
or with simple choice options (e.g., “modern”, “classic”, “urban”, “colorful”)
In a few seconds, the screen shows:
the original photos
the respective Energy Card versions
This creates the same “wow effect” in the digital environment that we saw in the physical store.
3) Guided curation: suggesting collections directly in the e-commerce store
Here's the critical point for increasing online average ticket value:
instead of letting the customer choose card by card loosely, the website can:
automatically suggest collections based on the generated Energy Cards:
“3 Travel Moments Collection”
“Family Gallery”
“Sports Line”
“Your Year in 4 Scenes”
The interface can show:
visually balanced set options (3 or 4 cards)
carousels with combination suggestions
The customer can:
accept a suggested collection
or customize, by removing/adding Energy Cards
The important thing is that PicFlow already visually organizes these sets, facilitating decisions.
4) Simulation on physical products: sizes, frames, and environments
With the collections defined, the e-commerce store needs to play the role of a “digital salesperson”:
show how each Energy Card (or set) looks:
in different frame sizes
with various frame colors
in simulated environments (living room, bedroom, office, hallway, etc.)
The integration between PicFlow and e-commerce can:
feed a visual configurator with the generated Energy Cards
allow viewing combos on the same simulated wall
show comparisons between options (e.g., 50x70 vs 60x90)
This reduces one of the biggest friction points online:
the fear of buying without knowing exactly how it will look.
5) Combo and recurrence-oriented checkout
In the cart/checkout stage, the experience can be optimized:
highlight suggested kits based on the chosen collection:
“Complete your gallery with 1 more frame in size X”
“Gift version: additional mini-frame to offer someone”
offer complementary versions:
same collection in smaller sizes
kits for other environments (office, children's room, etc.)
Additionally, it is possible to:
create recurrence offers:
subscription to update the collection every X months
future credit for additional prints based on new Energy Cards
PicFlow, by structuring cards into collections, provides a basis for logical upsell and recurrence offers within the e-commerce store itself.
6) Post-purchase: maintaining the link between customer, collection, and PicFlow
After the order is completed, the journey continues online:
the customer can access a collection dashboard within the website:
view the Energy Cards used in the order
view cards that were not printed (future opportunity)
add new moments/photos to update the collection
This fuels:
email campaigns and notifications:
“You already have the Family Collection 2026, how about starting the 2027 one?”
“You have 2 Energy Cards that haven't become frames yet, see the options.”
PicFlow, integrated into e-commerce, becomes a narrative hub, not just a technical personalization step.
Business benefits of integrating PicFlow into e-commerce
1) Increased conversion
seeing their own photos as Energy Cards
simulating in frames and environments
receiving suggested collections
→ all of this increases purchase confidence and reduces cart abandonment.
2) Higher average ticket value
offers based on collections, not individual products
automatically suggested combos
kits for different environments
→ more items per order, naturally.
3) Structured recurrence
collections linked to years, phases, trips, seasons
invitations to “update” or “expand” galleries
→ customers return with a clear purpose.
4) Competitive differentiation
instead of being “just another frame e-commerce store”,
the business positions itself as:“The platform where you transform your moments into art with PicFlow and receive them as incredible frames.”
How to plan this integration in 2026
A possible roadmap:
Start small
enable creation with PicFlow on a landing page or specific area of the website
test with a portion of the customer base
Focus on 1–2 main journeys
e.g.: “Family Gallery” and “Travel Collection”
design the end-to-end flow with integrated PicFlow
Measure key indicators
conversion of the PicFlow journey vs traditional journey
average ticket value per order
repurchase rate of users who went through the experience
Expand gradually
apply PicFlow logic to more categories and campaigns
integrate with seasonal dates (as we saw on 01/12)
In summary
Integrating PicFlow into the e-commerce of frames and prints means:
bringing the same power of the phygital experience that delights in physical stores to the digital realm
allowing the customer to see their photos become Energy Cards and ready-made products without leaving home
organizing the offer into collections, combos, and recurrence journeys
For those who want to make 2026 a turning point year in the online channel,
PicFlow is the piece that connects customer's personal story, intelligent technology, and business results.