How marketing can use Energy Cards in seasonal campaigns (Christmas, fathers, mothers, graduations)

Seasonal dates are the "championship" of retail and marketing:

• Mother's Day

• Father's Day

• Valentine's Day

• Christmas

• Graduations

• Back to school

• Regional and commemorative dates

For print shops, frame stores, networks like Moldura Minuto, and brands that work with personalized products, these dates are especially important.

The challenge is known:

• everyone advertises at the same time

• offers look similar

• campaigns end up revolving around price and discount

PicFlow and Energy Cards allow you to change this game:
instead of just talking about promotions, you start talking about real stories translated into art – and then into physical products.

Let's see how.

The role of Energy Cards in seasonal campaigns

Energy Cards are digital artworks generated from:

• photos

• videos

• audios

• texts

They carry the energy of important moments and connect perfectly to special dates, because:

• seasonal dates are, by nature, about emotion, memory, connection

• customers already have photos and stories linked to these dates

• what's missing is a clear path to transform this into something physical, remarkable, and lasting

PicFlow acts as the bridge:

lived moment → Energy Card → frame/physical gift

1) Mother's Day and Father's Day: "Family history on the wall"

Campaign Insight

Instead of "gift a frame", the message can be:

• "Tell your family's story with Energy Cards and transform it into a special frame for Mother's/Father's Day."

• "Three moments with your mother/father in an exclusive collection generated by PicFlow."

How to use PicFlow in the campaign

1. Digital Pre-campaign

   • Client sends 3–5 photos with mother/father/family to PicFlow.

   • The platform generates Energy Cards with styles that match the campaign's mood (soft, affectionate, classic, etc.).

2. Collection Selection

   • The client chooses 2–4 favorite Energy Cards.

   • The brand suggests a composition:

     • 3 frames in sequence

     • 1 large frame + 2 small ones

     • gallery for living room or hallway

3. Product Offer

   • "Mother's Day Collection in 3 Energy Cards transformed into frames with special conditions."

   • Packages with predefined frames and sizes to simplify decision-making.

Benefits

• The campaign speaks to real stories, not generic stock images.

• The gift gains a much greater meaning ("these are N moments of us together").

• The chance to sell collections, not single pieces, increases significantly.

2) Valentine's Day: "Relationship timeline"

Campaign Insight

• "Transform your story into a visual timeline with PicFlow Energy Cards."

• "From the first date to today: 3 moments in exclusive frames."

How to use PicFlow in the campaign

1. Client selects key moments

   • first photo together

   • memorable trip

   • special recent moment

2. Energy Card Generation

   • Styles aligned with brand positioning:

     • romantic, urban, minimalist, fun, etc.

   • PicFlow transforms photos into a visually coherent collection.

3. Suggested Products

   • "Relationship Trilogy" Kit with 3 frames.

   • Packages with frames of the same color/style to reinforce visual unity.

Differentiators

• Campaign moves beyond the obvious "flowers + chocolate + frame discount".

• The final product becomes a narrative piece, not just a decorative object.

3) Christmas and year-end: "Visual retrospective of the family or the year"

Campaign Insight

• "Your year's retrospective in Energy Cards on the wall."

• "Transform the best moments of 2026 into a gallery in the living room."

How to use PicFlow in the campaign

1. Client chooses photos from the year

   • trips, achievements, family, friends, work moments, pets, etc.

2. PicFlow generates Energy Cards

   • one can work with a year-end "visual theme" (colors, effects, style).

3. Collection Creation

   • "Family Retrospective" Collection

   • "Travel Retrospective" Collection

   • "My Sports Year" Collection

4. Year-end Offers

   • packages of 3, 4, 6 frames

   • kits for living room and hallway

   • complementary products (mini-prints, gifts for family members)

Benefits

• Connects the year-end reflection mood with a concrete solution:
  materializing memories as a home gallery.

• Generates strong recurrence potential (every year, a new year-end collection).

4) Graduations and academic achievements: "Journey in frames"

Campaign Insight

• "From enrollment to graduation: tell this journey with Energy Cards."

• "Celebrate your achievement in style: from behind-the-scenes to official photos in an exclusive collection."

How to use PicFlow in the campaign

1. Moment Collection

   • first day of class photos

   • behind-the-scenes with colleagues

   • exam/presentation photos

   • official graduation

2. PicFlow generates Energy Cards

   • Aesthetic that dialogues with the course, field of work, or the person's personality.

3. Final Product

   • series of 3–5 frames that tell the journey

   • kits for parents', grandparents', or the graduate's own home

Benefits

• Increases ticket size:
  this journey hardly fits into a single frame.

• Boosts sales for more than one recipient (parents, grandparents, graduates).

How to structure this within the marketing funnel

Top (Awareness / Interest)

• Content and ads that show the idea:

  • "See how your story with your mother/father/partner/children turns into art with PicFlow."

  • Show real examples of Energy Cards and seasonal frames.

Middle (Consideration)

• Flows where the client already starts generating Energy Cards with their photos.

• Landing pages with a step-by-step guide:

  • send photos → view cards → choose your collection → convert into frames.

Bottom (Conversion)

• Clear offers for seasonal kits and collections.

• Special conditions tied to combos (e.g., 3 frames for X value).

• Assisted service in-store or remotely, using PicFlow for simulations.

Post-sale (Retention / Recurrence)

• Reactivate clients on new dates based on previous collections:

  • "Last year you created this Mother's Day gallery, how about updating it with new moments this year?"

  • "Your 2026 retrospective was amazing, shall we create the 2027 one?"

How the marketing team can operationalize in 2026

Practical steps:

1. Choose 2–3 priority seasonal dates

   • e.g.: Mother's Day, Father's Day, and Christmas.

2. Design a campaign flow with PicFlow

   • what the invitation (message) will be

   • how the client sends photos

   • how they receive and choose Energy Cards

   • how they are directed to the store or e-commerce

3. Create aligned product kits

   • sizes, frames, prices designed for each date.

4. Produce real examples with clients/pilots

   • use these cases in communication (always with authorization).

5. Measure results

   • campaign adherence

   • conversion rate

   • average ticket

   • recurrence in subsequent years

In summary

Using PicFlow and Energy Cards in seasonal campaigns allows marketing to:

• move beyond price wars and into the realm of personal stories

• offer products that make emotional and visual sense

• increase conversion and average ticket with thematic collections

• create a natural recurrence cycle with each new special date

In 2026, those who manage to connect seasonal dates to relevant phygital experiences – like those PicFlow makes possible – will stand out far beyond "just another year-end promotion".