Every store knows this character well:
“I'm just browsing…”
He comes in, walks around, likes what he sees, asks questions, comments:
“One day I'll come back to get some artwork made.”
But, in practice:
doesn't buy at that moment
often doesn't come back
or buys much less than they could
PicFlow was designed to change this script.
The idea is simple:
use Energy Cards and phygital experience to move beyond the “just browsing”
and arrive at “closing the combo” – with more value for the customer and the store.
Let's see how this works.
What happens today with the “just browsing”
Normally, the journey is like this:
The customer enters curious, attracted by window displays, ready-made artwork, or promotions.
They walk around the store, look at frames, see some examples.
When the salesperson approaches, they say:
“I'm still looking, just browsing.”
Without a strong hook, the conversation remains superficial:
explanation of prices and types of frames
perhaps a catalog or some ready-made examples
The customer leaves without a concrete reason to decide now.
In summary:
there is interest
but there's no decision trigger
and there's no strong emotional reason for them to move forward
How PicFlow changes this game
PicFlow brings three elements that transform the “just browsing” into a real conversion opportunity:
Active customer participation
they enter the experience by uploading their own photos.
Visual surprise (Energy Cards)
they see their images come to life as digital art.
Clear collection proposal (collections)
they see a visual story that makes sense to take home now.
Let's put this into a practical workflow.
Step 1: Invite the customer to play with their own photos
Instead of accepting “just looking” as the end of the conversation, the team can respond:
“Great, feel free to look around! If you'd like, I can quickly show you how your own photos would look as artwork using our PicFlow technology. Do you have any special photos on your phone?”
This approach:
is not intrusive
is based on curiosity
invites the customer to participate in something new
Even those who didn't intend to buy now tend to think:
“Why not? Let's see.”
Step 2: Transform photos into Energy Cards in a few minutes
With the customer engaged, PicFlow comes in:
The salesperson (or a totem/tablet in the store) guides the customer to choose 2–5 photos:
family
travels
pets
achievements
milestone moments
The photos are sent to PicFlow.
In a few moments, Energy Cards appear in different visual styles.
The experience here is key:
the customer sees “the power of transformation” live
that common photo gains the status of art, with style, color, composition
This moment generates:
surprise
emotional involvement
a feeling of “I want to see this on my wall”
Step 3: Show the collection potential, not just single pieces
Now, instead of treating each image in isolation, the store uses the logic of a collection:
groups 3 Energy Cards from the same trip
organizes 4 family moments in sequence
assembles 3 sports plays in chronological order
gathers 2–3 pet cards with matching styles
The salesperson can say:
“Look how these three artworks tell the whole story of this trip.”
“These four family moments together would make an incredible wall.”
“These game scenes would look perfect in sequence.”
The conversation stops being:
“Do you want to print this photo?”
and becomes:
“Which collection do you want to take home?”
Step 4: Simulate artwork and combos on the spot
With the collections defined, the most “closing” part of the journey begins:
on-screen or tablet simulation of the Energy Cards:
in different sizes
with varied frames
in wall compositions
Examples of arguments:
“See these three in 40x60 side by side.”
“What if we put this larger one in the middle and two smaller ones on the sides?”
“This combination looks great for the living room, this other one matches your office.”
The simulation:
reduces fear of making a mistake
makes the purchase tangible
invites the customer to think about complete environments, not just a single timid piece of artwork
It's here that “just looking” starts to turn into “I'm already imagining it at home”.
Step 5: Present the combo as the most natural choice
With the collection and simulation ready, the next step is to package this into a simple offer:
3-artwork Kit
4-moment Gallery
Living Room + Hallway Combo
Example approach:
“This gallery of 3 artworks, in sizes X, with these frames, costs R$ Y.
If you only want one piece, we can do that too, but honestly, this story is much stronger with all three together.”
Instead of selling:
1 piece of artwork as standard
and 3 pieces of artwork as an “exception”
the store starts to present:
the combo as standard
and the single piece as a reduced option
PicFlow provides visual and emotional support for this proposal – because the customer is seeing the collection's narrative, not a stack of products.
Why this works so well for conversion
From a behavioral standpoint, this approach with PicFlow works because:
Creates personal involvement
it's about the customer's photos, their story.
Generates immediate enchantment
the leap from “common photo” to “Energy Card” is visually impactful.
Presents a ready vision
they see how it looks, as a set, on the wall.
Reduces decision effort
the store curates and delivers pre-digested options (combo A, combo B).
Changes the salesperson's role
from “order taker” to “visual narrative consultant”.
All of this increases the likelihood of the customer:
leaving the store with a completed purchase
and even taking more than they initially imagined
How to position this in the funnel
In the marketing and sales funnel, this post and this approach work on:
Entrance / Consideration (in-store)
customer enters without commitment, but is invited to interact with PicFlow.
Conversion
simulation + Energy Cards + collections → order closing.
Upsell / Cross-sell
combos, kits, larger collections.
In communication planning:
content and campaigns can call for
“Come test your gallery with PicFlow in-store”
instead of just
“We have artwork and frames”.
How to implement this lever in 2026
Practical steps:
Train team with a simple script
listen for “just looking”
invite to the PicFlow experience
guide photo selection → Energy Cards → collection → simulation → combo
Create standard combos based on collections
kits of 2, 3, 4 pieces with defined sizes, prices, and arguments.
Measure results
how many sales started with “just looking” and ended in an order?
what is the average ticket for these cases?
Adjust argument and store layout
highlight PicFlow interaction points
show real examples of collections (with customer permission, when applicable).
In summary
PicFlow transforms “just browsing” into “closing the combo” because:
involves the customer in a phygital experience with their own photos
generates Energy Cards that awaken a real desire to see them on the wall
structures the offer into visually convincing collections
facilitates real-time simulation and purchase decision
For artwork stores, print shops, and specialized chains, this is one of the most direct levers to increase conversion and average ticket in 2026.