In today's retail, it's not enough to have a good product.
It's the experience that makes the customer decide:
where to buy
how much to buy
if they will return
and if they will recommend
Picture frame shops, print shops, and specialized networks are in a privileged position:
they deal with personal, emotional moments, affective memory, aesthetics.
The question is:
how to transform this sensitivity into a complete phygital experience, that delights the customer and increases their propensity to buy?
The answer lies with PicFlow.
What is, in practice, a phygital experience with PicFlow?
A phygital experience is when the customer:
experiences something physical (visiting a store, touching frames, seeing real prints)
and, at the same time, experiences a smart digital layer (simulations, personalization, AI)
all of this woven together as a unique journey, without disruption
With PicFlow, this happens when:
the customer brings their photos (or chooses them digitally)
PicFlow generates Energy Cards in real time
the store displays these artworks on screens, tablets, totems
the customer decides, right there, what will become a framed picture – and how
Let's detail this journey.
1. Welcome: “Bring your photos, we'll take care of the rest”
The experience begins even before the customer enters the store.
In marketing:
posts, ads, emails, and window displays can invite:
“Bring your photos and see how PicFlow transforms everything into art ready to be framed.”
“From phone memory to wall art with a complete phygital experience.”
At the store entrance:
clear communication about PicFlow and Energy Cards
screens or materials that show before and after (photo → Energy Card → framed picture)
The customer enters already with the feeling that:
“Here's something different from the standard 'print and frame'.”
2. Live simulation: photos become Energy Cards instantly
The next step is to transform interest into visual enchantment.
Typical flow:
The customer chooses or shows some photos on their phone.
The store team uploads them to PicFlow (on a tablet, PC, or totem).
PicFlow, with its AI-native AI, generates Energy Cards with diverse styles.
In a few moments, the customer sees:
not just the raw photo
but 3, 5, 7 variations in the form of digital art, already looking like a framed picture.
This is the emotional turning point of the experience:
the customer is surprised by the potential of their own photos
starts to imagine these pieces at home, in the office, as a gift
Here, PicFlow is not just a tool:
it's the “wow moment” of the journey.
3. Assisted curation: choosing style and narrative
With several Energy Cards available, the store can act as a curator:
helping the customer choose:
styles (minimalist, artistic, urban, futuristic, etc.)
combinations (3 pieces that converse, 4 moments in sequence)
narrative (travel, family, sports journey, pets, life project)
This moment is crucial for:
anchoring value (“you're not just buying a framed picture, you're building a visual story”)
preparing the ground to sell collections, not just a single piece
PicFlow facilitates this because:
it already delivers Energy Cards organized by photo, theme, moment
it allows creating collections that make visual sense
4. Frame simulation: phygital at the heart of the experience
Here the experience connects directly with the physical product.
The store can:
show the Energy Cards:
in different sizes (30x40, 50x70, 60x90, etc.)
with various frames
with or without a passe-partout
simulate the artworks in:
living room walls
bedrooms
offices
hallways
themed environments (children's, corporate, urban)
This can be done:
on large screens in the store
on tablets that the salesperson brings to the customer
on interactive totems
The customer:
sees the result before buying
loses the fear of making a mistake
feels like they are designing an environment, not just “buying a framed picture”.
5. Decision with less friction – and more room for combos
When the customer has already:
seen their photos turn into Energy Cards
chosen styles
simulated them in frames and environments
the purchase decision becomes much simpler.
Here are two clear gains:
Conversion
the customer is engaged and emotionally invested
saw the value with their own eyes
has fewer reasons to postpone the decision (“I'll think about it and come back later”)
Average ticket
it becomes natural to suggest collections:
3 framed pictures in sequence
4 pieces in a grid
2 collections (one for home, one for work)
the conversation isn't “do you want one more?”, but:
“look how this story becomes complete in 3 scenes”
PicFlow, by structuring everything into Energy Cards and collections, provides visual support for upsell.
6. Delivery and post-experience: strengthening the bond
After the order is closed and the framed picture is produced, the experience continues.
Some possibilities:
deliver along with the framed picture a small “digital card” or QR Code that:
leads to the digital collection of the used Energy Cards
shows other possibilities for future framed pictures
send post-sale communication:
“Did you enjoy your PicFlow experience? How about updating your wall on the next special occasion?”
“You already have a family collection – shall we start the travel one?”
This after-sales service:
reinforces the positive memory of the phygital experience
opens doors for recurrence (new purchases based on new moments)
PicFlow's role in each stage of the experience
In summary:
Entry / Welcome
PicFlow as a promise of a new experience: “See your photos turn into art instantly”.
Exploration / Simulation
real-time Energy Card generation
surprise, enchantment, curiosity
Curation / Choice
organization into collections
definition of styles and narratives
Configuration / Decision
simulation in size, frame, and environment
fewer doubts, more confidence
Delivery / After-sales
value reinforcement with access to the digital collection
invitations for new collections over time
Business Benefits
For operations and the Business Marketing team, a phygital journey with PicFlow brings:
real competitive differentiation
it's not just price and delivery time, it's a unique experience
measurable improvement in conversion
fewer customers leave without closing after seeing the result on screen
increase in average ticket
collections and combos sell based on narrative, not just on salesperson's insistence
brand strengthening
the store ceases to be “just a print shop/frame shop”
and becomes “the place where I transformed my memories into art with PicFlow”
Where to start in 2026
A simple path:
Select 1–3 pilot stores
Equip with minimal infrastructure
tablet, PC, or totem with PicFlow access
Train the team on a simple script:
ask for photos → use PicFlow → show Energy Cards → simulate frames → suggest collections
Measure for 60 days:
conversion of customers who went through the experience
average ticket compared to customers who did not use PicFlow
satisfaction (via quick feedback)
With results in hand, you will have a basis to scale the phygital experience with PicFlow across the entire network.