3 immediate opportunities for networks like Moldura Minuto with PicFlow

Networks like Moldura Minuto are experiencing an interesting strategic scenario:

• consolidated brand

• distributed physical presence

• real demand for personalized products (frames, moldings, decoration)

But they also face known challenges:

• undecided customers at the point of sale

• difficulty in standardizing innovation across multiple units

• need to increase average ticket and recurrence, without complicating the operation of each store

PicFlow enters as a layer of phygital and AI-native infrastructure that can be plugged into this scenario.

In this post, we'll get straight to the point:
three immediate opportunities for networks like Moldura Minuto (and similar ones) when using PicFlow.

1) Digital pre-sale with Energy Cards that bring the customer to the store

The problem today

Many people spend months thinking "one day I'll print these photos," but:

• don't know what to print

• can't visualize the result

• don't have a concrete trigger to go to the store

Digital campaigns often remain at the level of:

“Print your photos here.”

Which is generic and not very actionable.

What changes with PicFlow

With PicFlow, the network can create a digital pre-sale experience:

1. The customer is impacted by a campaign:

   • “Transform your photos into Energy Cards with PicFlow and see how they look in exclusive frames.”

2. They access a digital environment connected to the network (app/site):

   • uploads some photos

   • PicFlow generates Energy Cards with differentiated styles

3. The customer is enchanted by the artwork and receives:

   • suggestions for combinations (collections)

   • a preview of how this can become framed art

4. The call to action is clear:

   • “Take your Energy Cards to store X” or

   • “Finalize your order with a consultant from unit Y”

   (or directly on the e-commerce, if available).

Benefits for the network

• Warmer lead arrives at the store:
  they have already seen the visual potential of the photos, they already have preferences.

• Salespeople don't start from scratch:
  they start from already generated Energy Cards, focusing on sizes, frames, and combos.

• The campaign ceases to be generic and becomes based on the client's real experience with their own images.

2) Upsell collections instead of just one frame

The problem today

Even when a sale happens, it's common for:

• the customer to purchase only one frame

• missing out on the potential of series, galleries, entire walls

This often happens because:

• it's difficult to visualize sets

• there's a lack of clear narrative (“why three frames and not one?”)

What changes with PicFlow

PicFlow naturally works with collections of Energy Cards:

• “Trip X”

• “Family Moments”

• “Son/Daughter's Sports Line”

• “Apartment Decoration Project”

The network can turn this into a strategy:

1. When generating Energy Cards, encourage series:

   • 3 to 5 cards per theme, not just one.

2. In-store, train the team to propose combos:

   • set of 3 coordinated frames

   • vertical/horizontal galleries

   • collections by environment (living room + hallway, office + bedroom)

3. Create tables and campaigns focused on collections:

   • special price for 2, 3, 4 pieces

   • ready-made kits with suggested layouts

Benefits for the network

• Immediate increase in average ticket:
  the unit of sale ceases to be “1 frame” and becomes “1 collection.”

• Perception of superior value:
  the customer sees the result as a decorative project, not just an isolated product.

• Creative standardization:
  the network can define collection lines (by style, occasion, audience) and replicate this across all stores, with local flexibility.

3) Seasonal phygital campaigns with strong conversion appeal

The problem today

Dates like:

• Mother's Day

• Father's Day

• Valentine's Day

• Christmas

• Graduations

• Back to school

• Regional dates

are huge opportunities for frames and photo products.

But, in practice, many campaigns end up looking similar:

• generic stock image artwork

• discount offers without much differentiation

• little connection to real customer stories

What changes with PicFlow

With PicFlow, the network can create seasonal phygital campaigns, in which:

1. The call to action is based on experience:

   • “Transform the best moment with your mother into an Energy Card and then into an exclusive framed gift.”

   • “Your relationship in 3 Energy Cards: tell this story on the wall.”

2. The customer generates thematic Energy Cards:

   • using filters and styles aligned with the date (colors, symbols, mood).

   • PicFlow interprets the photos and creates proposals with strong emotional appeal.

3. The network offers specific products:

   • framed gift kits

   • special collections (e.g., 3 moments of the couple, 4 generations of the family)

   • premium packaging/in-store experiences

4. The experience is communicated as something unique:

   • it's not “frame promotion”

   • it's “your story, in art form, with PicFlow technology, in a physical gift that lasts.”

Benefits for the network

• More memorable and harder-to-copy campaigns.

• Greater emotional connection → higher conversion.

• Possibility of creating annual “traditions”:

  • every year, new Energy Cards and new frames on the same dates.

How these 3 opportunities connect in the funnel strategy

Thinking about the funnel for networks/franchises:

1. Awareness / Interest

   • Campaigns that present PicFlow and Energy Cards as a brand differentiator.

2. Consideration

   • Digital pre-sale with Energy Card generation.

   • Content showing real collections assembled with PicFlow.

3. Conversion

   • Use of Energy Cards and phygital simulations in-store and on e-commerce.

   • Offers of combos and seasonal products.

4. Retention / Recurrence

   • Campaigns throughout the year inviting customers to update their collections (new trips, new family phases, new achievements).

The three opportunities we've seen (“digital pre-sale,” “collection upsell,” and “seasonal phygital campaigns”) can run in parallel and reinforce each other.

How a network can start in 2026

A simple plan for networks like Moldura Minuto:

1. Choose 1 priority out of the three:

   • for example, start with “collection upsell” in a group of stores.

2. Create a pilot with PicFlow:

   • define a clear flow for using the platform in the customer journey.

   • train the teams of the involved units.

3. Measure the impact in 60–90 days:

   • conversion rate

   • average ticket

   • adherence to collections

4. Scale and combine with other opportunities:

   • add digital pre-sale.

   • design the first seasonal phygital campaign using Energy Cards.

In summary

For frame and molding networks like Moldura Minuto, PicFlow is not just a “pretty AI tool.”
It is a strategic platform that opens three immediate opportunities:

1. Digital pre-sale that brings warmer leads to stores.

2. Upsell of collections instead of single frames.

3. Seasonal phygital campaigns with high emotional and conversion appeal.

2026 is the ideal year to test, adjust, and scale this new model.
PicFlow is ready to be the layer of visual and phygital intelligence behind this shift.