Printing shops, frame stores, and specialized chains live a daily paradox:
customers have more and more photos
but turn few into physical products
Along the way, the intention gets lost in:
aesthetic doubts
fear of making mistakes with size or style
difficulty imagining the final result
PicFlow was designed precisely to attack this blind spot in the journey and increase the conversion rate at the most critical moment: when deciding whether to buy – and how much to buy.
Where, exactly, sales get stuck today
If you work in a printing shop or frame store, you recognize scenes like these:
customer arrives with some photos on their phone and says:
“I wanted to turn this into a frame, but I'm not sure how…”
the attendant shows options for frames, sizes, print types, but the customer:
cannot visualize
fears regretting it
ends up reducing the order or postponing the decision
In practice, you lose:
sales that could happen
size upgrades
sales of sets/galleries (instead of a single piece)
PicFlow acts precisely at this point in the journey.
What PicFlow does differently
PicFlow brings three key elements to the frame and print retail industry:
Energy Cards – digital art generated from the customer's photos, with much more appeal than the “raw” photo.
Phygital simulation – visualization of Energy Cards in frame formats and contexts, before purchase.
Collection logic – instead of selling a single piece, the store starts working with visual narratives (combos, series, galleries).
This combination directly impacts:
conversion (more people leave with a closed order)
average ticket (more pieces per purchase)
recurrence (more reasons for the customer to return in the future)
How the journey changes with PicFlow (in practice)
Let's compare before and after.
1. Customer arrival
Before:
The customer shows photos on their phone → the salesperson tries to imagine how they would look in a frame.
With PicFlow:
The salesperson guides:
“Let's upload these photos to PicFlow to generate some art proposals. Then you choose what you like best and visualize it as a framed picture.”
The conversation moves from the abstract plan directly to visual experimentation.
2. Transforming photos into Energy Cards
The store team (or the customer themselves, assisted) uploads the photos to PicFlow.
The platform:
interprets the content
understands the type of moment (family, travel, sport, pet, event)
generates Energy Cards with styles that enhance that image
Instead of just showing “the photo,” you start showing:
artistic, modern, minimalist, urban versions…
all with real potential to become a decorative piece.
This produces an immediate effect:
the customer is surprised by the potential of their own photo
starts to see it as art, not just a record
Positive surprise = increased willingness to buy.
3. Frame simulation (phygital in its essence)
With the Energy Cards ready, the store uses:
screen, tablet, or monitor
(online) configurators and mockups
to show:
the card in different sizes
with different frames and finishes
in contexts (living room, hallway, bedroom, office, etc.)
The customer stops asking:
“Will it look good?”
and starts saying:
“I want this size, with this frame – and maybe two more to match.”
It is at this moment that the conversion rate increases and the discussion of combos becomes natural.
4. Building collections instead of single pieces
Here is one of PicFlow's biggest differentiators for the frame retail industry:
the system encourages organization into collections:
“Trip X”
“Family Moments”
“Sports Journey”
“House Pet”
“Apartment Decoration Project”
The store can propose:
1 main frame + 2 complementary ones
series of 3 or 4 pieces in coordinated sizes
special combos (e.g., living room + hallway, office + home office)
In practice:
the customer realizes that the story is stronger as a set
the store sells more pieces in the same sale
the final purchase value increases with clear logic (it's not a push, it's a narrative)
Why this increases conversion (and average ticket)
From a consumer behavior perspective:
Reduces uncertainty
Seeing Energy Cards + frame simulation reduces the fear of making mistakes.Increases desire
The aesthetics of Energy Cards create a “Wow, I want that on my wall” factor.Facilitates set decision
Structured collections make it simpler to close on 3 pieces than to be stuck on “which single photo to choose”.Reinforces value perception
The customer feels they are getting something more sophisticated than “just a photo print”.
Expected results:
more quotes turn into orders
fewer “I'll think about it and come back later”
more orders leave with 2, 3 or more frames
How PicFlow can be used by the marketing team
For Business Marketing, PicFlow is not just a store tool – it's a campaign argument.
Examples of messages:
“Bring your photos and see, instantly, how they transform into art with PicFlow.”
“From phone photo to wall frame in a few clicks with our phygital experience.”
“Create your gallery of moments: we generate the art with PicFlow, you choose the frame.”
Campaigns can:
invite customers to generate Energy Cards online
then direct them to physical stores or partner e-commerce
use the Energy Cards themselves as creatives in ads
Where this fits in the funnel
From a funnel perspective, PicFlow primarily helps with:
Consideration
when the customer is already thinking about printing/decorating, but is still insecure
Conversion
at the point of sale (physical or online), unlocking the decision with clear visualizations
Expansion / Upsell
by structuring collections, not just single pieces
How to get started in a printing shop or frame store
A simple path for 2026:
Choose 1 pilot store (or team)
Train the team to:
upload photos to PicFlow
browse Energy Cards
use tablet/screen in sales argumentation
Create 1 clear offer
e.g.: “Collection of 3 frames with art generated by PicFlow with X% special launch condition”
Measure for 30 to 60 days:
conversion rate of attendances
average ticket per order
customer feedback
With this, you will have concrete data to:
scale to other stores
improve sales scripts
integrate PicFlow deeper into your business model.
In summary
PicFlow increases the conversion rate in printing shops and frame stores because:
transforms common photos into Energy Cards with high visual appeal
brings phygital to the center of the experience (realistic simulation before purchase)
organizes the offer into collections, facilitating upsell and increasing the average ticket
gives the sales and marketing team a strong narrative to attract and delight customers
If you live to transform images into products,
PicFlow is the missing piece between the customer's “I wanted”
and the “I took it” that appears at the checkout.