Photographers, videographers, and event producers live a curious paradox:
they are responsible for recording some of the most important moments in people's and brands' lives
but, often, the work ends up being summarized as:
a folder of files delivered via link
a pen drive stored in a drawer
a physical album that few revisit frequently
Meanwhile, those who hire your work:
want to relive the event
want to share with friends, family, team
want to feel that they invested in something that continues to live over time
This is where PicFlow comes in:
as an extra layer on top of what you already do,
transforming records into Energy Cards and collections
that can be revisited, shared, and even monetized in new ways.
In this article, we will explore:
what changes when you add Energy Cards to your workflow
how to use PicFlow in different types of event
package and product models that you can offer
and some practical steps to get started without complication
What changes when you add Energy Cards to your work
In the traditional model, the photo/video package usually includes:
X treated photos
Y videos (or 1 main video + cuts)
eventually, a printed album
With PicFlow, you now have a new delivery layer:
Energy Cards with the strongest moments
collections that tell the story of the event in an organized way
easy links and access for those who participated
In practice, this generates:
more perceived value by the main client (bride, graduate, company, artist)
new products that can be sold to guests, family members, employees, and fans
more points of contact between your work and the audience (via sharing of the cards)
You stop delivering just “files”
and start delivering revisable experiences.
In which types of event do Energy Cards shine
Almost every event has the potential to become a collection of Energy Cards. Some examples:
Weddings
first encounters of the bride and groom on the day
entrance to the ceremony
exchange of rings
kiss
first dance
moments with parents, grandparents, godparents
spontaneous scenes on the dance floor
Each of these excerpts can become:
an individual Energy Card
or a chapter within the collection “Wedding [Name & Name] – 2026”
Graduations
graduation ceremony
oath
hug with family members
photos with the whole class
party, dance floor, band/DJ
behind the scenes (making of the class)
You can organize collections like:
“Law Graduation – Class of 2026 – Ceremony”
“Law Graduation – Class of 2026 – Party”
Shows, festivals, and tours
backstage of the sound check
entrance on stage
moment of greatest emotion of the show
interaction with the audience (chorus, jumps, cell phone lights)
meetings with fans after the show
Possible collections:
“2026 Tour – City X”
“Festival Y – Best Moments”
Corporate events
lectures and keynotes
discussion panels
internal awards
brand activations
behind the scenes of the team setting up and dismantling the event
Here, Energy Cards gain a strategic role:
reinforce internal culture
show results to leadership
feed the company's social networks with more agility
How the flow with PicFlow works at an event
The good news is:
you don't need to change your entire way of working.
PicFlow comes in as a natural complement to your current flow.
1) Planning before the event
Before photographing/filming:
talk to the client about:
most important moments for him/her
what cannot be missed under any circumstances
list which of these moments have the potential to become key Energy Cards
Think about:
“cover moments” (what would represent the event in a single image)
small excerpts that tell stories (behind the scenes, details, reactions, emotions)
With that in mind, it's easier to:
photograph with intention
already imagine some special cards during the coverage
2) Capture with a card-like look
During the event, in addition to the general coverage, you can:
mentally mark (or in some note) the scenes that look like Energy Cards
look for framings that work well in card format:
focus on an expression
a scene full of context (stage, audience, decoration)
a symbolic gesture (hug, toast, achievement)
A useful question:
“If I had to choose 10 images to tell this story, would this one be on the list?”
If the answer is “yes”,
it is a strong candidate to become an Energy Card.
3) Creation of Energy Cards in PicFlow
After the event (or at strategic moments, if you want to do something live):
Select the images that represent the key moments
Send to PicFlow
Choose visual styles that match:
the type of event (classic, modern, young, corporate, artistic)
the brand identity, in the case of companies or artists
Add context:
title (e.g., “Entrance of the bride and groom”, “Commercial Team Award”, “Encore of the show in São Paulo”)
brief description (what happened there, who appears, what is the meaning)
links (when it makes sense: artist's website, company page, interest form, etc.)
The result:
cards that have their own weight
that can be shared even by those who have not seen the entire album
and that invite you to revisit that moment quickly
4) Organization in collections
With the Energy Cards ready, it's time to structure:
“Ana & Bruno Wedding – 2026”
“Engineering Graduation – Class of 2026”
“Band X Tour – 2026 – São Paulo”
“Company Y Convention – 2026”
Within each collection, you can:
separate by chapters (Ceremony / Party, Lectures / Awards, Backstage / Show, etc.)
create a visual narrative that makes sense for those who will relive that experience
This helps:
the main client to understand the value of having an organized collection
you to offer something more tangible and sophisticated than “just a link with photos”
How to turn Energy Cards into new products and revenue
Here is a key point:
Energy Cards are not just a different way of delivering what you already did.
They open space for new products.
Premium packages for the main client
You can include in your contracts:
“Album + Energy Cards + PicFlow Collection Package”
“Complete Coverage + Digital Collection of Energy Cards with key moments”
This package can have:
a defined number of cards (e.g., 20 Energy Cards handpicked)
1 or more collections (for example, “Ceremony” and “Party”)
organized access for the client and, if agreed, for guests
Products for guests, family members, fans, and teams
In addition to the main client, you can:
offer mini-packages of individual Energy Cards for:
best men and bridesmaids
specific family members
groups of graduates
company teams
fans most engaged in shows
For example:
“Family Package – 5 Energy Cards of your best moments at wedding X”
“Class Package – 10 Energy Cards marking the main moments of the graduation party”
Physical derivations from Energy Cards
Energy Cards can also become:
posters
frames
mini-prints
photobooks with a layout derived from the collection
Here, PicFlow helps to:
organize the visuals
choose which moments become physical products
create narratives that make sense on the wall, table, gift
You can:
include some physical items in premium packages
or sell separately, after the event, as additional products
How to present this to your clients without complicating things
You don't need to go into technical platform details.
Just something like:
“In addition to the traditional photos and videos, I also deliver the main moments in the form of digital cards, organized in collections within PicFlow. This makes it easier to revisit, share with family and guests, and even transform some of these moments into frames and physical products later.”
Show:
a real (or demo) collection example in your PicFlow account
two or three very impactful Energy Cards from past events (with authorization)
simple package options (Basic / Plus / Premium)
The idea is for the client to realize that:
what you offer goes beyond the “market standard”
there is extra care with the post-event experience
the moments will have a nobler destination than just a forgotten folder
How to start in practice (without completely reformulating your business at once)
If you are reading and thinking:
“It's interesting, but I don't want to turn everything upside down now.”
The suggestion is:
Choose an upcoming event
it can be a wedding, graduation, show, corporate event, important birthday
Agree with the client on an “Energy Cards pilot”
explain that you want to test a new delivery method
offer a small set of Energy Cards as a bonus or upsell
After the event, create:
a collection with 10–20 Energy Cards
an organized link for the client
Observe the reaction:
does the client share?
does he/she comment that “he/she has never received anything like this”?
does he/she ask if he/she can make physical products?
Adjust:
number of cards
package price
communication in your portfolio and on your networks
With 1 or 2 successful cases,
you will already have concrete stories to tell and show
when selling this differential to new clients.
In summary
For photographers, videographers, and producers,
PicFlow and Energy Cards represent:
a more organized, visually strong, and narrative way of delivering moments
an opportunity to create new products and packages
a way to differentiate yourself in an increasingly competitive market
You continue to do what you already know how to do very well:
look
capture
edit
tell stories with images
The difference is that, with PicFlow,
these stories gain a home of their own:
in Energy Cards format
organized in collections
ready to be reviewed, shared, and monetized in new ways.
If you want to take the first step:
choose a recent event that represents your work well
select the 10 best moments
turn them into Energy Cards in PicFlow
and see, in your client's reaction,
the potential of this new layer in your professional career.